Create Market Strategy Based on Customer Interviews

We’ll help you deeply understand your audience segments, learn what drives their behavior, and understand what will set you apart.

With this service, you’ll get:

• Kickoff Strategy Session to walk through study goals, discuss any assumptions about the market and formulate screener criteria so we can begin recruiting
• Screener Questionnaire (draft + unlimited revisions) to ensure we are recruiting the right audience
• Interview Guide (draft + unlimited revisions) to make sure we’re asking the right questions
• Participant Recruiting that includes a survey to ensure basic screening criteria are met, then a call to ensure that participants are articulate enough to provide you clear, thoughtful responses
• One-on-one interviews so we can understand personas, dig deep into drivers and motivations of your ideal audience, discover which attributes resonate (and which do not), and learn their buyer journey
• Findings Presentation and Tactical Action Plan, including personas and/or journey maps, if applicable

This quote is inclusive of participant incentives for the packages that include recruiting (standard and premium). Add-ons are available for additional research.

Compare Packages : 

Bixa is an award-winning marketing research studio based in Washington, DC. We uncover insights about your audience that give you clear, confident answers for your business & products. Through qualitative and quantitative marketing and UX research, we help:

1. Explore new opportunities through user interviews, observational research (ethnography), mobile diary studies, persona/journey mapping workshops
2. Test products or prototypes with usability testing, rapid prototyping, expert heuristic reviews
3. Optimize customer experience over time with surveys, competitor ranking, eye tracking

Basic: In-depth interviews with 5 participants and a go-to-market strategy

Standard: In-depth interviews with 10 participants and a go-to-market strategy

Premium: In-depth interviews with 20 participants and a go-to-market strategy

We verify each of our Pro sellers to make sure they put all their talent, expertise, and passion into your project, and that you get what you expected and beyond. As a Pro customer, you get 24/7 VIP support and 1h response time for any query for 100% satisfaction. Find Me on Fiverr

OTHER SERVICES

Bixa is an award-winning marketing research studio based in Washington, DC. We uncover insights about your audience that give you clear, confident answers for your business & products. Through qualitative and quantitative marketing and UX research, we help: (1) Explore new opportunities through user interviews, observational research (ethnography), mobile diary studies, persona/journey mapping workshops (2) Test products or prototypes with usability testing, rapid prototyping, expert heuristic reviews (3) Optimize customer experience over time with surveys, competitor ranking, eye tracking

Write Survey or Interview Questions

This gig will help you get the questions formatted in the right way to get you the results you need. At Bixa, we've run hundreds of UX and Market Research projects for clients including Google, IBM, Capital One, Citi Ventures, IRS, Veterans Affairs, and more. Check us out at www.bixaresearch.com.

We can edit your existing questions, or write questions from scratch for you, after a 30-min planning meeting. Looking forward to working with you!

Survey Your Target Audience

Top-notch market research with a 15-year track record. Clients include Google, IBM, Cox, Ogilvy, and more: www.bixaresearch.com

Survey writing

Our team of experienced researchers will craft survey questions based on your research goals. We use survey writing best practices, including any logic in the survey so that we only ask respondents relevant questions

Survey programming & monitoring

We will program your survey, and beta test with 6-10 participants prior to the full sample so we can make any tweaks to the question wording, order, or logic before it is fully released. Our team will monitor distributions to ensure a healthy sample size, and recommend possible quotas or additional email invitations as needed. 

Data synthesis

There's no point in collecting data just for the data. In this step, we turn raw data into meaningful insights so you can take action. We will organize, analyze, and report on key findings to help you draw conclusions about your next steps.

Findings report

Bixa will present a findings report that may include:

• Audience segmentation
• Key trends, pain points
• Attitudes, including emotional drivers for purchase
• Answers to specific questions/topics

Recruit Participants for Your Interview or Survey

Research is the most essential element you'll invest in. But without the right participants, your results could be wildly off!  In this gig, we will help you source the right people for your study. We use a number of methods to find you the perfect sample for your study, including tapping into a panel of 100,000 across the country, social media ads, LinkedIn leads, job posts, and more. 

Our 2-part screener includes a survey for basic screening criteria, then a phone call to ensure that participants will be articulate enough to provide you clear and thoughtful responses.

In this gig, you will get:

• Kickoff call to understand your research goals and audience
• Screener questionnaire to ensure we recruit the right participants
• Recruiting participants for your study
• Consent forms signed for each participant 
• Scheduling and confirmations by email and text message (if conducting interviews)

Why me?

Over 15 years, I have helped conduct research and find the right participants for hundreds of brands—including Google, Capital One, IBM, Mikimoto, Shop PBS, and Veterans Affairs to name a few.

Moderate in Depth Market Research Interviews

We help you discover how your customers think, feel and engage with your brand and products by moderating in-depth qualitative interviews. 

In this gig, you will get:

1. Kickoff planning session to discuss your research goals and target audience
2. Interview guide with key questions we will ask participants (unlimited revisions)
3. One-on-one moderated interviews, conducted over Zoom
4. Report with findings and recommendations
5. All raw data - video recordings and transcripts

If you also need recruiting, please contact us with your screener criteria and we will build a custom quote for you.

Our experienced team has over 15 years of experience guiding hundreds of brands including Google, IBM, PayPal, Mikimoto, Capital One, Citi Ventures, and more.