Shopify is one of the most popular e-commerce platforms, offering a range of pricing plans to suit different business needs. Whether you're just starting out or scaling your online store, understanding Shopify's pricing structure is crucial for making an informed decision. In this guide, we’ll break down Shopify’s pricing, features, and how to choose the best plan for your business.
Shopify Pricing Plans Overview
Shopify offers five main pricing tiers:
Shopify Starter - $5/month
Basic Shopify - $39/month
Shopify (Standard) - $105/month
Advanced Shopify - $399/month
Shopify Plus - Custom Pricing (Starts at $2,000/month)
Each plan comes with unique features tailored to different types of businesses. Let’s explore them in detail.
1. Shopify Starter Plan ($5/month)
Best for: Selling on social media and messaging apps
Features:
Sell via social media and messaging apps (Facebook, Instagram, WhatsApp, etc.)
Shopify Buy Button integration
Basic order management
No standalone website
Who should choose this? If you want to sell products without managing a full-fledged online store.
2. Basic Shopify Plan ($39/month)
Best for: New e-commerce businesses
Features:
Full online store with website and blog
Two staff accounts
24/7 support
Basic reports
Up to 77% shipping discounts
Transaction fees: 2.9% + 30¢ (online), 2.7% (in-person)
Who should choose this? Ideal for startups and small businesses launching their first online store.
3. Shopify (Standard) Plan ($105/month)
Best for: Growing businesses
Features:
Everything in Basic Shopify
Five staff accounts
Professional reports
Better shipping discounts
Lower transaction fees: 2.6% + 30¢ (online), 2.5% (in-person)
Who should choose this? If your store is generating consistent sales and you need better reporting and lower transaction fees.
4. Advanced Shopify Plan ($399/month)
Best for: Scaling businesses
Features:
Everything in the Standard plan
15 staff accounts
Advanced reporting tools
Third-party calculated shipping rates
Lower transaction fees: 2.4% + 30¢ (online), 2.4% (in-person)
Who should choose this? Businesses processing high sales volume that require detailed analytics and lower fees.
5. Shopify Plus (Custom Pricing, Starts at $2,000/month)
Best for: Large enterprises
Features:
Full customization and automation
Dedicated support team
B2B capabilities
Multi-store management
Lower transaction fees (negotiable rates)
Who should choose this? If you run a high-revenue business and need enterprise-level features and support.
Additional Costs to Consider
Transaction Fees: Shopify charges fees unless you use Shopify Payments.
Apps & Themes: Some premium apps and themes require additional payments.
Domain Name: Shopify provides a free subdomain, but a custom domain costs extra.
Marketing & Ads: Budget for SEO, ads, and social media marketing.
How to Choose the Right Shopify Plan
Evaluate Your Business Needs: Consider factors like sales volume, staff members, and required features.
Start Small & Upgrade Later: If you're new, start with the Basic plan and scale up as needed.
Factor in Transaction Fees: If you process high sales volume, a higher plan with lower fees may save you money.
Consider Additional Features: Advanced reporting, multi-store support, and automation can help larger businesses.
Conclusion
Choosing the right Shopify pricing plan depends on your business size, sales volume, and feature needs. New businesses should start with Basic Shopify, while growing stores can benefit from the Standard or Advanced plans. Large enterprises should consider Shopify Plus. Carefully evaluate your needs and budget to select the best plan for your success.
Ready to Start Your Shopify Journey?
Sign up for Shopify’s free trial and explore which plan suits you best!
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